Email Marketing Campaigns
Email is a great way to get your message to as many people as possible with a minimum of cost. You can easily send visual emails to 100’s or 1000’s of email addresses and monitor the response in real time. It is important to remember however that there are laws in this country and overseas that protect consumers from inappropriate use of their contact details. You should only ever email individuals who have opted in to receive such mail otherwise you could be considered as a spammer and may even face legal action for sending out unsolicited emails. Due to the volume of emails that are distributed by businesses this form of advertising is not as effective as what it used to be however the relatively low costs will often still provide a good return on investment.
Conclusion
A proven formula to developing a successful online marketing campaign is to not rely on one source for your traffic, the internet is a very dynamic medium and things can change pretty quickly. As more and more businesses start selling online you will need to hone your competitive edge to remain ahead. You should also have a clear and concise system to monitor the response from your advertising campaigns, use this to dictate how you invest your money and get rid of ads that are costing you money as quickly as possible. As a new company you are likely to receive a number of calls from companies that are trying to get you to spend money advertising on their websites. Do not be pressurised into making a decision rather explore your options and try to arrange a trial period before signing any long term agreements.
Useful links
You may find the following links useful in answering any further questions you may have about website marketing.
Google Adwords - Create Pay Per Click advertising campaigns on the Google Network
Overture - A company owned by Yahoo that can deliver targeted PPC ad campaigns to large search network.
High Rankings - A very useful resource for information on Search Engine Optimisation (SEO). Be sure to view the forum for recent discussions on SEO practices and industry news.
SEO Chat - Provides access to a range of useful SEO tools to optimise your website.
