Conclusion
A proven formula to developing a successful online marketing campaign is to not rely on one source for your traffic, the internet is a very dynamic medium and things can change pretty quickly. As more and more businesses start selling online you will need to hone your competitive edge to remain ahead. You should also have a clear and concise system to monitor the response from your advertising campaigns, use this to dictate how you invest your money and get rid of ads that are costing you money as quickly as possible. As a new company you are likely to receive a number of calls from companies that are trying to get you to spend money advertising on their websites. Do not be pressurised into making a decision rather explore your options and try to arrange a trial period before signing any long term agreements.
